Advertising and Marketing Communications Management

This program offers field placements that are matched with students’ strengths and skills-sets, providing students with practical experience and making them job-ready upon graduation. It offers a two-year program and a three-year option with the first two years being common to all Advertising students. Students in either stream can choose to graduate with the two-year diploma or continue with the third year to explore more deeply the full breadth and scope of integrated marketing communications; a field with strong job prospects across all industries. You will be exposed to and practice the complete realm of advertising communications: creative planning and media buying, direct response and digital advertising, content development including blogging and video production. You will prepare advertising campaigns for real clients that embrace all elements of communication.

Course Modules:

  • Marketing Principles
  • Computer Skills for Communications
  • Media Awareness
  • Perspectives of Leadership
  • Advertising I – Strategy
  • Advertising II – Creative Development
  • Consumer Behavior
  • Social Media Marketing
  • Business Management & Entrepreneurship
  • Interactive Content Development
  • Marketing Communications Campaign




3 Years

Entry Requirements:

Student must have score of 6.0 bands in IELTS.

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