Bachelors in International Marketing Management

The degree program International Marketing Management will make learn how company and customers are embedded in a complex culture which is needes to understand before  developing suitable ideas. Karlshochschule helps to look behind the scenes. A student can gain an understanding of the mechanisms and contexts which play a role on both sides – company and consumers.

Course Modules

  • Marketing as function and institution
  • Institutions, functions and tasks in Marketing Management and related occupational fields
  • Differentiation between Marketing, Marketing Management and market-orientated management
  • Actors in Marketing
  • Marketing mix: Product, Place, Price, Promotion

Course Duration

3 years

Course Intakes

Major Intake:-September and October

Minor Intake:-January/ February/ March/ April

Entry Requirement

Student must have a score 6 bands in IELTS


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