Study in International Business Academy




A 2-year full time degree which covers the areas of marketing, communication, organisation, economics and business law with 3 minor electives: international, management or tourism/ event management. The Marketing Management combines theory with practice: learning and teaching includes practical assignments, group work and case studies. Classroom lectures and seminars are augmented by blended learning, company visits and other activities including business competitions and special events.

The programme includes a 3-month internship in the final semester, providing hands-on experience in a company or organisation. During the two years, there are also various options to gain international experience.


On successful completion of the Marketing Management degree, you can progress automatically to complete the 3-semester bachelor at IBA or use your credits to enter the final year of bachelor programmes on other countries. It is also possible to enter the job market and return later to complete a bachelor full-time or through e-learning while working.

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